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  • Only 16 percent of consumers trust what they read on blogs source ›
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NOV 2008

Delta Adds First-Bag Fee but Ends Fuel Surcharge

New York Times, November 5, 2008 — Delta Air Lines, the nation’s biggest carrier, said Wednesday that it would charge some passengers to check their first bag, but that it was eliminating the fuel surcharges to book tickets using frequent-flier miles. It said it was adopting the fee as it matches its policies with Northwest, with whom it merged last week.

Categories: Marketing Strategy, Customer Experience
Tags: Delta, Northwest, Loyalty Programs, merger, Pricing

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