Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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NOV 2008

Marketers Take a Softer Tack to Reach Uneasy Consumers†

Wall Street Journal, November 5, 2008 — The roller-coaster stock market and plunging housing prices have left many consumers afraid. In response, marketers are adopting a softer approach to peddling their wares, playing up comforting images in their ads and focusing on family and the warmth and safety of home.

Category: Marketing Strategy
Tags: Band-Aid, General Mills, J&J, Mastercard, Pillsbury, Ragu, Toys "R" Us, Unilever, ad campaign, Advertising, consumer brands

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