Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand Strategy
Tags: 7-11, AAA, Abercrombie & Fitch, Acer, Acura, AIG, Air France, Audi, Bacardi, Ballantines, Bath & Body Works, Best Western, Brookstone, Chevrolet, Clorox, Comfort Inn, Corona, Craftsman, Crest, Discover, Discovery Channel, Folgers, Foot Locker, Google, History Channel, Home Depot, Honda, HP, Hummer, Infinite, Jack Daniels, Juicy Couture, Kroger, Lane Bryant, Lenovo, Lipton, Long's Drugs, Lowe's, Merrill Lynch, Microsoft, Motel 6, MTV, Nieman-marcus, Old Navy, Perrier, Red Bull, Rubbermaid, Samuel Adams, Saturn, Sauza, Schick, Sea World, Six Flags, Sony, Southwest, Starbucks, Target, Toyota, United, Verizon Wireless, Virgin Atlantic, Visa, Wachovia, Wal-Mart, Walgreen's, Washington Mutual, Wet Seal, Wild Turkey, brand associations, brand attributes, brand value, customer perceptions

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