Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
NOV 2008

Where Is Generation X?

They may have grown up listening to Nirvana’s “Smells Like Teen Spirit,” but a lot of things have changed since then. The Internet came along, for one.

eMarketer, November 3, 2008 — Generation X has come of age. No longer the grungy, ripped-jeans kids Time magazine first described in 1990, Gen Xers are in their peak years of product and service consumption. And they are embracing electronic media more fervently than they were even 18 years ago.

Categories: New Media Marketing, Marketing Strategy
Tags: demographic profile, electronic media, Generation X, media usage

Related Factoids

Generation X’s total income was $3.67 trillion in 2007—and that figure is projected to grow to $4.2 trillion in 2017
The Pew Internet & American Life Project estimated that a full 90% of Gen Xers used the Internet—only one percentage point less than Generation Y

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