Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
NOV 2008

Campaigns in a Web 2.0 World

New York Times, November 3, 2008 — Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of “Meet the Press” on NBC. Within minutes, the video was on the Web.But the clip was not rushed onto YouTube; it was MSNBC.com, the network’s sister entity online, that showed the video hours before television viewers on the West Coast could watch the interview for themselves.

Old media, apparently, can learn new media tricks.

Category: New Media Marketing
Tag: traditional advertising

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