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OCT 2008

Why Westin Changed Its Name Tags

If I worked for the hotel chain, my tag might read: "Carmine Gallo: My passion is golf."

BusinessWeek, October 28, 2008 — Inspiration that keeps employees energized on a daily basis often has more to do with communication than compensation. The question is, how do you do communicate with your staff in a genuine way and encourage them to impress your customers? Westin Hotels & Resorts seems to have a found an effective strategy that you might be able to use in your own business.

Category: Customer Experience
Tags: Westin, customer engagement, Customer Experience, customer loyalty, Employee Engagement

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