Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUL 2006

Storytelling, Escape the Price Wars†

Advertising Age, July 11, 2006 — Story behind brand enables the brand to differentiate on something besides price

Category: Brand Strategy
Tags: Nike, Perrier

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