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JUN 2006

Mixed bag of revenue growth in 2005

Honomichl 50

Marketing News, June 15, 2006 — The U.S.-based commercial marketing/advertising/public opinion research industry enjoyed revenue growth in 2005, but that rate fell far short of the boom year of 2004.

Category: Marketing Strategy
Tags: Media Mix, Research

Related Factoids

The purchasing agent model is growing in popularity. Gold estimates that while about 50% of marketing research now sold in the United States involves a purchasing department or officer, in the next five years the amount will reach 90%.
The U.S.-based marketing research industry enjoyed revenue growth in 2005, but that rate fell far short of the boom year of 2004. Specifically, over the 17-year period from 1988 to 2004, the industry’s annual revenue growth rate was 5.2%, adjusted for inflation. In 2004, that rate was 7.2%, and for 2005 it fell to 2.1%.

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