'Whassup' Comes Out for Obama†

Creator of Popular Budweiser Campaign Unleashes a Parody on Web to Court Voters

Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?

The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.

The parody is raising eyebrows in ad circles, partly because Budweiser's maker, Anheuser-Busch, can't do much to stop it.