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OCT 2008

Viral Video Marketing Survey: The Agency Perspective

Feed Company, October 13, 2008 — The tactic of creating and distributing viral video sponsored by advertisers to users on web video sites and blogs is increasing in popularity following a year that saw YouTube-charting videos from major brands such as Levi’s’ “Guys Backflip Into Jeans,” Gatorade’s “Ball Girl,” and Nike “Kobe Jumps Over Car.” A new report released from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The ”Viral Video Marketing Survey: The Agency Perspective” culled insights on viral video marketing trends from 40 executives at major advertising agencies and media buying firms including Goodby, Silverstein & Partners, Wieden & Kennedy, Digitas, and McCann Erickson.

Category: Marketing
Tags: Gatorade, Levi's, Nike, Blogs, brand engagement, digital marketing, marketing accountability, marketing effectiveness, online reach, viral video

Related Factoids

A new report released today from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009.
Ad agencies are seeking improvements on how viral video campaigns are tracked and executed: 95% of respondents seek greater accountability from vendors responsible for tracking campaign effectiveness, and more than half say there is a need for better execution of strategies.

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