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  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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OCT 2008

ANA: Most Senior Marketers Don't Grasp Brand Value

Marketing Daily, October 29, 2008 — Now that The Brand Bubble (about which we wrote Oct. 13) has spelled out that most brands--and therefore their companies--are greatly overvalued by the financial markets, we find out that those on the inside do not have a clear idea of what their brands are worth, either.

Category: Brand Strategy

Related Factoid

More than half (55%) of senior marketing executives lack a quantitative understanding of brand value within their organizations

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