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OCT 2008

ANA: Most Senior Marketers Don't Grasp Brand Value

Marketing Daily, October 29, 2008 — Now that The Brand Bubble (about which we wrote Oct. 13) has spelled out that most brands--and therefore their companies--are greatly overvalued by the financial markets, we find out that those on the inside do not have a clear idea of what their brands are worth, either.

Category: Brand Strategy
Tags: Brand Equity, brand value

Related Factoid

More than half (55%) of senior marketing executives lack a quantitative understanding of brand value within their organizations

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