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OCT 2008

The Future of Major Ad Spending

KenRadio, October 29, 2008 — World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, these numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively, and are the result of the recent and widespread shocks in world financial markets, according to Zenith Optimedia.

Category: Marketing
Tags: Ad spending, Advertising, channels, digital, Global, marketing effectiveness, Outdoor, print, radio, tv

Related Factoid

World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, these numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively.

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