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OCT 2008

Viral Video Marketing

KenRadio, October 27, 2008 — The term viral video refers to video clip content that gains widespread popularity through the process of Internet sharing, typically through blogs and other media-sharing websites. Viral video marketing is no longer the new kid on the block. In light of the success of viral videos sponsored by big brand names like Levi's' "Backflip Into Jeans," Gatorade's "Ball Girl,” and Nike's “Kobe Jumps Over Car,” advertisers and agencies are evaluating the value of adding viral video to their online marketing mix. Faced with a tough economic climate, marketers are hurriedly seeking new methods to reach web audiences in the most cost-effective manner. Viral video - which is generally less expensive to produce and market than traditional advertising - is now getting its industry close-up.

Category: New Media Marketing
Tags: Advertising, Video, viral marketing

Comments

From Scarlett on October 28, 2008

Check out this viral video marketing survey from Feed (which seeded the Levi's "Guys backflip into jeans" video) http://feedcompany.com/2008/10/viral-video-marketing-survey/

It found that viral video marketing budgets are expected to increase in 2009.

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