As the Lines Blur, Digital Agencies Are Taking Lead†

Today Agency-of-Record Status Can Go to Anyone; Just Ask Tribal or Tequila

Advertising Age, October 27, 2008 — Digital agencies are not only being invited to pitch brands as agencies of record — increasingly, they're winning.

Just last month, Tribal DDB was selected to lead global brand advertising for web security firm McAfee. Said the company's CMO, David Milam, at the time: "McAfee evaluated a number of agencies, and the team at Tribal DDB demonstrated strength in every aspect of their business. Not only did Tribal DDB have a number of great creative directions but, more importantly, they backed them up with strong strategic insights."