Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
OCT 2008

As the Lines Blur, Digital Agencies Are Taking Lead†

Today Agency-of-Record Status Can Go to Anyone; Just Ask Tribal or Tequila

Advertising Age, October 27, 2008 — Digital agencies are not only being invited to pitch brands as agencies of record — increasingly, they're winning.

Just last month, Tribal DDB was selected to lead global brand advertising for web security firm McAfee. Said the company's CMO, David Milam, at the time: "McAfee evaluated a number of agencies, and the team at Tribal DDB demonstrated strength in every aspect of their business. Not only did Tribal DDB have a number of great creative directions but, more importantly, they backed them up with strong strategic insights."

Categories: New Media Marketing, Brand Strategy
Tags: customer insights, digital marketing

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