Marketing Factoids

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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators

Prophet's State of Marketing Survey: The Effectiveness Imperative

Study: Coke Is Most Talked About Brand in America†

Brandweek, October 23, 2008 — According to a new study released by the Keller Fay Group, Coca-Cola is currently the most talked about brand in America. The ranking was drawn from 25,142 consumer conversations conducted between January and August 2008.

Its chief cola rival, Pepsi, came in fourth place, right behind AT&T (2) and Verizon (3). The findings come from Keller Fay Group's TalkTrack analysis, which examines word-of-mouth conversations held both on and offline. This is the first time the data has been broken down as such.

While technology, telecommunications and automotive dominated the top 20, packaged goods and retail companies accounted for 32% of all word-of-mouth conversations.

Categories: Brand Strategy, Marketing Strategy

Tags: AT&T, Coca-Cola, Pepsi, Verizon, Wal-Mart, Buzz & Viral Marketing, marketing message, word-of-mouth marketing