LinkedIn Debuts B2B Network

Mediaweek, October 23, 2008 — Seeking new revenue streams, professional-focused social network LinkedIn today is expected to debut a network catering to business-to-business market researchers.

To date, the LinkedIn Research Network has already partnered with six market research firms--including Phoenix Marketing International and OTX--to conduct targeted B2B primary research among its network of some 30 million professionals worldwide.