Buying from a 'dying' car brand

When car brands go away, the service continues but your value can dry up

CNNMoney.com, October 22, 2008 — With all the problems in the auto industry, you may wonder if the car brand you're thinking about buying today will be around tomorrow.

The bottom line is this: "You should stick with the strongest brand," advises Robyn Eckard, a spokeswoman for Kelley Blue Book, which tracks automotive values.

It's not what could go wrong with your car while you own it, she said. It's what happens when you want to unload it.