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OCT 2008

CMOs Annoyed by Agencies, Ad Networks†

HP, Charles Schwab Mull Going Direct to Media Companies; Verizon Takes Online Partners to Task

Advertising Age, October 20, 2008 — Agencies and ad networks came in for some rough treatment at a CMO roundtable during the Association of National Advertisers' annual conference on Saturday as executives vented their dissatisfaction with agency models and ad-network performance.

The chief marketing officers of Hewlett-Packard and Charles Schwab openly mulled the attractiveness of bypassing agencies to work directly with media companies and other experiments as they look to fix an agency model they see as broken.

Category: Marketing Effectiveness
Tags: Charles Schwab, HP, agencies, media

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