Marketing Factoids

Only 16 percent of consumers trust what they read on blogs source ›
Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators

Prophet's State of Marketing Survey: The Effectiveness Imperative

What B-to-C Marketers Can Learn From the B-to-B World†

Five Strategies Behind Smart, Complex Brand Models

Advertising Age, October 13, 2008 — In today's consumer economy, price is becoming a bigger driver of purchase decisions, elbowing its way past all the lifestyle attributes we've worked so hard to associate with our brands.

Maybe it's time to look at those who've lived — and learned to thrive — in such dire circumstances. B-to-C, meet B-to-B.

B-to-B marketers are instead building smart, complex brand models that are based on the very business behaviors that are changing their companies.

Category: Marketing Strategy

Tags: B2B, B2C, channels, communications, Customer Needs, Customer Relationship management, need states