Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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JUN 2006

ESPN wants to be Myspace for Fans†

Advertising Age, June 29, 2006 — ESPN will create an enhanced online community for sports fans

Category: New Media Marketing
Tags: ESPN, Marketing Tactic

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