Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
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OCT 2008

Marketing to Millennials

Not all execs use methods they deem best

eMarketer, October 14, 2008 — Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs, according to a survey conducted in May and June 2008 by the Economist Intelligence Unit and sponsored by Genesys.

But more than one-half of respondents said they had yet to come up with a strategy for targeting, attracting or retaining millennials; just under one-third said they had done so.

Category: New Media Marketing
Tags: Baby Boomers, gen x, gen y, millennials, targeting, Technology, text messaging, viral marketing

Related Factoids

Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs; however, more than one-half of these executives said they had yet to come up with a strategy for targeting, attracting or retaining millennials
Nearly all Gen Y Online Buyers surveyed said they used text messaging (96%), and 85% used social networks

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