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OCT 2008

Marketing to Millennials

Not all execs use methods they deem best

eMarketer, October 14, 2008 — Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs, according to a survey conducted in May and June 2008 by the Economist Intelligence Unit and sponsored by Genesys.

But more than one-half of respondents said they had yet to come up with a strategy for targeting, attracting or retaining millennials; just under one-third said they had done so.

Category: Marketing
Tags: Baby Boomers, digital marketing, gen x, gen y, millennials, targeting, Technology, text messaging, viral marketing

Related Factoids

Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs; however, more than one-half of these executives said they had yet to come up with a strategy for targeting, attracting or retaining millennials
Nearly all Gen Y Online Buyers surveyed said they used text messaging (96%), and 85% used social networks

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