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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 10

Consumers Await on Social Networks

Befriended and poked by companies

eMarketer, October 10, 2008 — Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.

The researchers found 85% of social media users thought companies should interact with their consumers through social media, at least when needed.

“Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone, in a statement. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”

Category: New Media Marketing
Tags: Facebook, My Space, You Tube, customer interaction, social media, Social Networking

Related Factoids

85% of social media users thought companies should interact with their consumers through social media, at least when needed
Nearly four out of 10 online merchants surveyed used social networks
Nearly six out of 10 Americans who use social media interact with companies on social media Websites

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