Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
OCT 2008

Mainstream Blogging: Integral to Media Ecosystem

MarketingVox, October 8, 2008 — Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes.

The report, which was published on Technorati's website over the course of a work week, covered five broad topic areas relating to the state of blogging: Who bloggers are, how they blog, blogging for profit and brands in the blogosphere.

Category: New Media Marketing
Tags: Google, Technorati, Blogs, Emerging Media

Related Factoids

Fully half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years, and one in five believe newspapers will not survive the next 10 years
More than eight in 10 bloggers post product or brand reviews, and almost nine in 10 blog about brands they feel strongly about
One in three bloggers has been approached to be a brand advocate

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