Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
SEP 26

Everyone hates ComScore

As the de facto measuring authority of online audiences, tiny ComScore punches above its weight - and earns some serious coin

FORTUNE, September 26, 2008 — Last winter, when Google lost a third of its market value, analysts blamed a small web-research company based in Reston, Va., called ComScore. The firm had issued a report that said Google's domestic paid clicks - the number of times people click on an ad - had flattened. Analysts initially went berserk. Oh, my God! they gasped (we're paraphrasing here). Google's ad business is tanking!

Categories: New Media Marketing, Marketing Effectiveness
Tags: ComScore, Measurement, web marketing

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