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SEP 26

Sorcerers' apprentices concoct new adventures

Disney interns peek behind the magic and help brainstorm

Los Angeles Times, September 26, 2008 — Every childhood visit to Disneyland provoked the same argument between Patricia L. Caplette and her brother over which ride to hit first. He wanted to head straight for the Haunted Mansion; she insisted on Pirates of the Caribbean. So they bargained: If she could start the day with her favorite scurvy crew, he could end it getting spooked.

Category: Innovation
Tags: Disney, brainstorming

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