Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
SEP 25

Extending the Social Network

MySpace and Facebook connect users to other users. Is that enough?

eMarketer, September 25, 2008 — Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network. The social graph matters to marketers because knowing how social graphs work can makes ads and campaigns more effective, according to Debra Aho Williamson, senior analyst at eMarketer.

Category: New Media Marketing
Tags: Networks, Social Networking

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