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SEP 23

For Mobile Users, Texting Tops Talking†

Nielsen: Number of Messages Eclipses Calls for Second Straight Quarter

Advertising Age, September 23, 2008 — NEW YORK (AdAge.com) — The typical U.S. mobile subscriber sends and receives more text messages than phone calls. The trend toward texting has several roots, not the least of which is an inundation of new devices with integrated keyboards, like Nokia's N810.

Category: New Media Marketing
Tags: Nielsen, Mobile marketing

Related Factoid

In June '08, 75 billion text messages were sent in the U.S., compared with 7.2 billion in June 2005

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