Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 22

Staring You in the Face†

The path to new products might start with the customer data you've already collected. You just don't realize it.

Wall Street Journal, September 22, 2008 — In the quest for innovation, companies continuously collect and analyze ever-increasing amounts of customer data. But what if a company has already collected the most valuable information and doesn't realize it?

Sometimes the answer to the innovation challenge lies not in collecting new customer data but rather in finding creative ways to share and repurpose customer information that's already in-house.

Category: Innovation
Tags: Data, Innovation

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