Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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SEP 21

The Tell-All Campus Tour

New York Times, September 21, 2008 — Broke young college graduates with ideas for awesome new Web sites are about as thick on the ground as pigeons in New York City, but Jordan Goldman has a talent for getting noticed. Born and raised in Staten Island, he graduated from Wesleyan in 2004, spent two post-grad years in England and, upon his return to his native city, lived in 16 different sublets in the next two years. His own parents referred to him as the Wandering Jew. “I was ordering Chinese lunch specials and dividing them into three,” he remembered recently, “and that was my food for days. My mom thought I was nuts. She kept saying, ‘Get a job,’ and I’d say, ‘No, Ma, I have this idea.’ ”

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