Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 17

Turns Out, We're Not Such Big Multitaskers†

MRI Study Finds Most Media Usage Confined to One at a Time

Advertising Age, September 17, 2008 — Marketers have begun to believe that the average consumer is able to surf the web, answer a cellphone, read a newspaper or magazine, listen to an iPod and watch TV all at the same time. Yet a report released by MRI this week found that multitasking is less frequent than might be expected.

Categories: New Media Marketing, Marketing Effectiveness
Tag: Media Consumption

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