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SEP 2008

'Call to Action' Advertising

KenRadio, September 15, 2008 — The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising. Call to Action advertising was virtually non-existent in 2007, but the specialty advertising market will grow to $419 million in worldwide advertising revenue by 2012, according to research by MultiMedia Intelligence.

Category: Marketing
Tag: Advertising

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