Home Business Brand Marketing Innovation Design  
MAY 2006

I sold it through the grapevine

Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products

BusinessWeek, May 29, 2006 — Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products

Category: Marketing
Tags: P&G, Buzz & Viral Marketing

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article