Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 9

McDonald's Steps Aside In Reaching Out To Teens

MediaPost Publications, September 9, 2008 — Marketing to millennials in the wild and woolly world of social media means getting out of the way. That was a major theme of Kim Lloyd's address at the PMA Digital Marketing Summit in New York on Monday.

Category: New Media Marketing
Tags: McDonald's, New Media, social media

Related Factoid

The typical teen has 80 phone numbers and over 100 friend connections.

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