Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 5

Brave New World of Digital Intimacy

New York Times, September 5, 2008 — On Sept. 5, 2006, Mark Zuckerberg changed the way that Facebook worked, and in the process he inspired a revolt. Zuckerberg, a doe-eyed 24-year-old C.E.O., founded Facebook in his dorm room at Harvard two years earlier, and the site quickly amassed nine million users. By 2006, students were posting heaps of personal details onto their Facebook pages, including lists of their favorite TV shows, whether they were dating (and whom), what music they had in rotation and the various ad hoc “groups” they had joined (like “Sex and the City” Lovers).

Category: New Media Marketing
Tags: Facebook, Twitter, CGM - Consumer Generated Media

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