Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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SEP 2008

Catering to Multichannel Consumers

Are retailers providing what buyers want?

eMarketer, September 8, 2008 — Consumers in the US surveyed by Opinion Research Corporation for Sterling Commerce want to get more value from retailers through multiple shopping channels.

Over one-half of respondents (56%) wanted the option of having merchandise delivered to their home or available for in-store pick-up after purchasing online.

Category: Marketing Strategy
Tag: Channel Strategy

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