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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 25

Designing the iPhone of diapers

Innovation isn't just for Google and Apple. How Kimberly-Clark gave birth to a lucrative new product.

FORTUNE, August 25, 2008 — In a windowless room at Kimberly-Clark's research offices in Neenah, Wis., a mother hoists her baby girl onto a table painted on its side to look like a school bus. Photos of puppies and kittens decorate the walls, and a mobile with Sesame Street characters hangs overhead.

Category: Innovation
Tags: Kimberly-Clark, New Products

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