Marketing Factoids

  • less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks source ›
  • According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. source ›
  • Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." source ›
  • more factoids ›
SEP 2008

Zappos Shows How Employees Can Be Brand-Builders†

Is This 'Overlooked Resource' as Important as Paid Ads?

Advertising Age, September 2, 2008 — Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a "culture book." Three hundred pages in length, the book includes written — and often gushy — testimonials from employees about what it means to work at Zappos.com.

"Our Zappos culture is truly the best work experience I have ever encountered," writes Chris V. "As a new employee of the company, I was blown away by how amazing the company really was. When I started I felt so unreal," notes David J. And on and on and on — you get the idea.

Category: Brand Strategy
Tags: Zappos, Employee Engagement

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