Zappos Shows How Employees Can Be Brand-Builders†

Is This 'Overlooked Resource' as Important as Paid Ads?

Advertising Age, September 2, 2008 — Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a "culture book." Three hundred pages in length, the book includes written — and often gushy — testimonials from employees about what it means to work at Zappos.com.

"Our Zappos culture is truly the best work experience I have ever encountered," writes Chris V. "As a new employee of the company, I was blown away by how amazing the company really was. When I started I felt so unreal," notes David J. And on and on and on — you get the idea.