Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAY 2006

User-generated - cheap, but is it safe to let go..?

Marketing Week, May 26, 2006 — Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

Category: New Media Marketing
Tags: Chevy, MySpace, YouTube, Buzz & Viral Marketing

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