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AUG 2008

Is a Coke Promotion Betraying Its Loyalists?

New York Times, August 31, 2008 — Could Coca-Cola’s long-running Internet loyalty program actually be eroding customer loyalty?

Some members of the My Coke Rewards program complain that they have amassed hundreds of bottle-cap codes in exchange for points, only to have some of the expensive items that they have been saving for become suddenly unavailable.

Category: Marketing Strategy
Tags: Coca-Cola, Loyalty Programs

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