TV's Future Looks Like Web's Present†

Forrester says targeted ads and a portal-like menu of options are coming to your set

Adweek, August 27, 2008 — TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on location and behavior, along with community functions.