Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 25

The Newest Brands? Open for Business

Retailers Have Switched Gears, Marketing Their Stores and Labels and Strengthening Bonds With Shoppers

CMO Strategy by AdAge, August 25, 2008 — Many marketers are rapidly becoming more concerned with how retailers think. They want to know their concerns, objectives, equities and images and how they go about creating bonds with shoppers. That's because today's retailers are evolving far beyond their historical role as simple points of distribution for selling national brands.

Category: Brand Strategy
Tags: Aldi, Safeway, Private Label, Retail

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