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AUG 2008

Lame and Lamer: 10 Dumbest Viral Marketing Campaigns

You can't force anything to 'go viral' on the Internet, but that didn't stop these 10 companies from giving it a big, dumb try. Guess who topped the list.

PC World, August 26, 2008 — Sure, it looks easy enough. Post a video of yourself wiggling your butt on Wii Fit, dancing your way across the globe, or practicing your Jedi Knight moves, and--presto! You're the next Web sensation, swept along by the viral nature of the Internet.

Category: Marketing

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