Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 26

Lame and Lamer: 10 Dumbest Viral Marketing Campaigns

You can't force anything to 'go viral' on the Internet, but that didn't stop these 10 companies from giving it a big, dumb try. Guess who topped the list.

PC World, August 26, 2008 — Sure, it looks easy enough. Post a video of yourself wiggling your butt on Wii Fit, dancing your way across the globe, or practicing your Jedi Knight moves, and--presto! You're the next Web sensation, swept along by the viral nature of the Internet.

Categories: New Media Marketing, Brand Blunders
Tags: Video, Viral

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