Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 26

Marketers Reducing Ad Budgets in Tough Economic Times

Marketing Charts, August 26, 2008 — Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53%) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA). Moreover, early 9 in 10 (87%) of the 100 people surveyed are already being challenged with identifying cost savings or reductions with current marketing and advertising efforts, the study found.

Category: Marketing Strategy
Tags: Advertising, Budget

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