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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 20

The Second Coming of Khaki

New York Times, August 20, 2008 — ON Monday afternoon, as the ballyhooed new designs of Gap’s fall collection by Patrick Robinson began appearing at its store on Fifth Avenue and 54th Street, a line of customers stretched well around the corner — at Abercrombie & Fitch, that is, two blocks away.Fashion magazines have heralded the recent arrival of Mr. Robinson at Gap in reverential tones (he is actually called a “megabrand messiah” in the September issue of Elle), and the windows announce in big block letters that a “New Shape” is in store.

Category: Brand Strategy
Tags: Gap, Revitalization

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