Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 24

Marketers get to us in more ways

USA Today, August 24, 2008 — It's marketing mayhem out there. It's subtle. It's subversive. And it's murky, says journalist Rob Walker, who writes the weekly "Consumed" column for The New York Times Magazine. And murky is a stealthy way to sell, he reveals in his new book, Buying In: The Secret Dialogue Between What We Buy and Who We Are.

Category: Brand Strategy
Tag: Red Bull

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