Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAY 2006

More than Squeaking by†

Wall Street Journal, May 23, 2006 — WD-40 CEO Garry Ridge Repackages a Core Product; 'No Mess' Pen, 'Big Blast' Can

Category: Marketing Strategy
Tags: WD-40, Brand Architecture & Portfolio

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