Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 25

Interpublic Unveils New Lab Initiative, Backs Platform That Links Brands With Social Networks

MediaPost Publications, August 25, 2008 — Interpublic has quietly struck a deal to begin utilizing a promising new online marketing service that could finally enable Madison Avenue to unleash the power of social networks on behalf of their clients' brands. The deal, which is being officially announced today, involves a partnership between Interpublic's Emerging Media Lab and SocialVibe, a company that provides incentives for members of social networks to interact and endorse consumer brands.

Categories: New Media Marketing, Brand Strategy, Marketing Strategy
Tags: SocialVibe, Social Networking, Sponsorship

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