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AUG 25

United Airlines Goes Too Far†

Garfield's Ad Review: Lush Animation Won't Make Anyone Rhapsodize About Flying

Advertising Age, August 25, 2008 — When there is a notable air disaster, by terms of the airlines' media contracts, airline advertising typically goes dark. This is for obvious reasons. No marketer wants to spend money reminding the audience of, for example, sudden fiery death.

There is a valuable lesson in that. At certain moments, advertising — no matter how cunningly crafted — is incapable of sending its intended message. At certain moments, it is capable only of triggering associations with the larger story in the public mind.

Category: Brand Blunders
Tags: United Airlines, Advertising

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