Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 11

InBev, the Only Way to Bring Back Bud Is By Being Fearless†

Budweiser Soared When Its Owners and Agency Took Chances. It Can Happen Again

Advertising Age, August 11, 2008 — As un-American as this is going to sound, maybe the best thing that could have happened to the would-be King of Beers' parent company is to be acquired by a Belgian-Brazilian multi-/mega-brewer that, despite honeymoon promises to the contrary, should indeed turn its marketing upside down.

Category: Marketing Strategy
Tags: Budweiser, Acquisition, Revitalization

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