Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 19

Retailers 'Sell' to Young Virtually†

Kohl's, Sears Build Brands As Children Clothe Their Avatars Online

Wall Street Journal, August 19, 2008 — Retailer Kohl's Corp. this month launched a new line of apparel, but the plaid skirts and printed T-shirts won't be sold in its 957 stores. Instead, it's selling them on Stardoll.com, a virtual community for teens and tweens where kids can fork over "Stardollars" — purchased online at a nominal sum — to buy apparel for their online characters.

Category: New Media Marketing
Tags: Kohls, Retail, Virtual World, Youth Marketing

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